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Hugo Bader DialAmerica2

How Do You Define A Lead?

By Hugo Bader, Director Of Business Development, DialAmerica Answering a seemingly simple question — what is a lead?…

Demanding Views December 3
analytics and targeting to be executed well. and podcasts. Many of these require sophisticated testing blogs By Jon Miller MarketoB2B marketing has become much more complex over the past decade. In addition to direct mail and events new channels range from email VP of Marketing Content and Strategy web sites and search engine marketing to landing pages
Jon Miller Marketo

The Core Business Case Behind Marketing Automation

By Jon Miller, VP of Marketing Content and Strategy, Marketo B2B marketing has become much more complex over…

Demanding Views July 16
content management entrepreneurs lead tracking marketing automation ONTRAPORT partner program management rules-based marketing automation Small business test and measurement
ONTRAPORT logo

ONTRAPORT Launches Marketing Automation Platform For Small Businesses

ONTRAPORT, a provider of business and marketing automation technology, launched an integrated business and marketing automation platform designed…

Industry News February 5
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