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B2B marketing automation 1.2 billion industry. David Raab Raab Associates VEST report
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Raab Report: B2B Marketing Automation To Reach $1.2B In 2014

Revenues for B2B marketing automation systems will grow 60% to reach $1.2 billion in 2014, according to Raab…

Industry News February 20
Hugo Bader DialAmerica2

How Do You Define A Lead?

By Hugo Bader, Director Of Business Development, DialAmerica Answering a seemingly simple question — what is a lead?…

Demanding Views December 3
analytics and targeting to be executed well. and podcasts. Many of these require sophisticated testing blogs By Jon Miller MarketoB2B marketing has become much more complex over the past decade. In addition to direct mail and events new channels range from email VP of Marketing Content and Strategy web sites and search engine marketing to landing pages
Jon Miller Marketo

The Core Business Case Behind Marketing Automation

By Jon Miller, VP of Marketing Content and Strategy, Marketo B2B marketing has become much more complex over…

Demanding Views July 16
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