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Mark Your Calendars: An Editor's Guide To 2020's Must-Attend B2B Events

Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events

I have been covering the B2B marketing and sales space for four years. When I started in January…

Blog January 14
Bombora marketing orchestration
Marketing Automation Must Give Way To Marketing Orchestration

Marketing Automation Must Give Way To Marketing Orchestration

The sales and marketing industry has exploded over the past decades, prospering thanks to marketing automation tools, digital…

Demanding Views October 25
B2BDE19ED Customer Advocacy customer relationship personalization
3 Actionable Tips For Maintaining Happy & Healthy Customer Relationships

3 Actionable Tips For Maintaining Happy & Healthy Customer Relationships

Oftentimes, acquiring new customers takes precedence over retaining existing ones. Marketing and sales teams are so focused on…

Blog October 21
B2B Marketing Exchange
B2B Marketing Exchange East
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