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Latest In: Direct Mail

COVID19 Demanding Views nick runyon PFL
Direct Mail Campaigns Offer Big Results During COVID-19

Direct Mail Campaigns Offer Big Results During COVID-19

The question on every marketer's mind right now is, “What do we do next?” Events are canceled, but…

Demanding Views July 24
Multichannel campaign PFL research State of Multichannel Marketing
New Research: Direct Mail Improves Multichannel Campaign Performance By Nearly 20%

New Research: Direct Mail Improves Multichannel Campaign Performance By Nearly 20%

PFL, a marketing automation platform, released its third-annual State of Multichannel Marketing Report, surveying 600 different marketers and…

Industry News July 10
ABM Accountbased marketing B2B b2b media data global expansion IDG MarTech Triblio
IDG Agrees To Acquire Triblio, Fusing Martech With B2B Media

IDG Agrees To Acquire Triblio, Fusing Martech With B2B Media

IDG has agreed to acquire Triblio, in a union that will pair one of the largest B2B media…

Industry News June 23
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