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Latest In: Event Strategy

Certain Event automation event management industry research lead nurturing
Study: Post-Event Follow-Up Still A Challenge For B2B Marketers

Study: Post-Event Follow-Up Still A Challenge For B2B Marketers

New research from Certain, an event automation solution provider, shows that companies have gaps in their post-event follow-up…

Industry News May 26
Certain Event automation Oracle Eloqua
Certain Launches Data-Powered Event Automation Platform Within Oracle Eloqua

Certain Launches Data-Powered Event Automation Platform Within Oracle Eloqua

Certain, an enterprise event automation solution, has announced the launch of Certain Oracle Eloqua Edition with EventStream. The…

Industry News January 11
Auctioncom buyer engagement CenturyLink Demandbase marketo Mendix personalization targeting & personalization web personalization
B2B Marketers Use Web Personalization Strategies To Engage Buyers

B2B Marketers Use Web Personalization Strategies To Engage Buyers

B2B buyers expect relevant and contextual engagement from vendors, and progressive B2B organizations such as CenturyLink, Mendix and…

Industry News December 7
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