Latest In: Event Strategy

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Demandbase

Demandbase’s Stephanie McArthur Kicks Off B2BMX Summer Camp 2026 with Webinar on AI in ABM Set for Today

Key Takeaways Stephanie McArthur’s session focuses on separating proven AI use cases in ABM from overhyped promises. Attendees…

Blog July 15
attribution B2B events customer engagement event measurement event strategy Marketing analytics Property Finder salesforce integration Samaaro
Samaaro Property Finder Case Study The procedure of registration at a conference or event, where participants are provided with identification and an electronic pass.

How Samaaro Helped Property Finder Turn Global Event Portfolio Into a Measurable Engagement Channel

Key Takeaways: Property Finder transformed events from standalone experiences into a measurable engagement channel by connecting attendee behavior…

Case Studies June 18
B2B buyers B2BMX Summer Camp 2026 buyer intent content placement Demand Gen Report demand generation early preference-building Josh Baez NetLine vendor shortlist
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NetLine To Help Demand Gen Teams Win Buyers Before The Shortlist At B2BMX Summer Camp

Key Takeaways 92% of B2B buyers build their vendor shortlists before they ever talk to sales — wait…

Blog June 17
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2026 Demand Gen Benchmark Survey

Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next

Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…

Blog July 15
ABM b2b lead generation buyer intent demand generation event registration First-party Data human validation Pipeline Growth programmatic display advertising revenue-first marketing Vereigen Media Verified Content Engagement
Vereigen Media Launches Revenue-First Demand Generation Programs Phrase demand generation written on note book with a marker pen and eye glasses.

Vereigen Media Launches Revenue-First Demand Generation Programs

Key Takeaways: Vereigen Media introduced Revenue-First Demand Generation Programs to help B2B marketers move beyond MQL-focused strategies and…

News Brief May 26
AI artificial intelligence B2B marketing content repurposing Interactive Events lead generation marketing ROI trade shows
interactive event technologies B2BMX

Why AI is the Ultimate Tool for B2B Event Marketers

Key Takeaways: AI allows marketers to repurpose single live events into extensive libraries of targeted content, significantly extending…

Feature April 29
AI in Marketing authentic connections B2B marketing strategy B2BMX 2026 Chris Rack insights demand generation DemandView direct mail resurgence email marketing challenges event strategy human engagement Marketing Pitfalls personalized marketing synthetic content
B2BMX Lessons Chris Rack

How to Avoid the AI Trap in Your B2B Marketing Strategy: Lessons from B2BMX 2026

The rapid integration of artificial intelligence (AI) has fundamentally shifted how organizations approach revenue generation. However, as automation…

Feature March 26
B2BMX 2026
B2BMX 2026 Keynote Elfried Adobe

A Look Back At B2BMX 2026

That is a wrap for B2BMX 2026, powered by Advertising Week. We hop you enjoyed this year’s conference,…

Blog March 13
#COSeries 2026 marketing trends advanced measurement models AI AI in Marketing Anthony Yee artificial intelligence B2B marketing campaign optimization Campaign Optimization Series dark social Demandbase Docket AI First-party Data generative AI Hannah Jordan Josh Baez Lauren McHugh marketing strategies NetLine privacy-first marketing signal loss
COSeries Webinar Creative Collaboration: A Middle Aged Professional Couple Designing Digital Marketing Materials for Business Growth in a Stylish, Modern Office Space with a Touch of Nature

Demandbase, NetLine, Docket AI Headline 8th Annual #COSeries

In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…

Blog March 12
AI AI Hackathon artificial intelligence B2B Prompt Playoff B2BMX 2026 Brent Wees
CS 0648 2026 B2BMX26 AIHack 01

Limited Spots Left for the First-Ever AI Hackathon at B2BMX 2026

The landscape of B2B marketing is shifting, and at the center of this transformation is artificial intelligence. To…

Blog March 6
#COSeries 2026 marketing trends advanced measurement models AI AI in Marketing Anthony Yee artificial intelligence B2B marketing campaign optimization Campaign Optimization Series dark social Demandbase Docket AI First-party Data generative AI Hannah Jordan Josh Baez Lauren McHugh marketing strategies NetLine privacy-first marketing signal loss
COS 2026 1 20250409 19 Creative Director Approving Marketing Campaign Assets Meivierna

Get Ready for DGR’s 2026 Campaign Optimization Series (#COSeries)

In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…

Blog March 2
AI AI in Marketing artificial intelligence Ashley Faus B2B Conference B2B marketing B2B Prompt Playoff B2BMX 2026 Benedict Evans Brent Wees Dane Vahey Elfried Samba Networking Events sales strategy
Top 5 Things to do at B2BMX 2026 b2bmx2025 February24,2025 14 24 43 2

Top 5 Things to Do at B2BMX 2026: Your Ultimate Guide

Glow Golf After Dark. A Super Bowl DJ. AI Hackathon. These are just three of the new experiences…

Blog March 2
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Campaign Optimization Series
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Strategy & Planning Series