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What B2B Marketers Learned at Advertising Week 2025

With a full day of programming for B2B marketing professionals at Advertising Week for the first time, attendees…

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Highspot’s Fall Product Launch ’25 is headlined by the debut of its Deal Agent that accelerates pipeline generation…

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B2B marketing is in the middle of a seismic shift. Teams aren’t struggling because they lack tools— they’re…

Blog October 13
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For decades, B2B sales have revolved around a familiar playbook: capture leads, hand them to SDRs, and push…

Demanding Views October 10
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Databook has unveiled its new Guided Selling Platform that enables enterprises to build, scale, and sustain strategic relationships anchored…

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Seismic Names Former Oracle, Adobe Exec Rob Tarkoff as Chief Executive Officer

Seismic announced the appointment of Rob Tarkoff to Chief Executive Officer, effective Oct. 3. Tarkoff will assume the…

News Brief October 2
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External IT spending is expected to approach $5 trillion for the first time, according to the findings of…

News Brief September 23
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Influ2 Introduces Contact-Level Buyer Intent Capabilities

Influ2 is rolling out two new products to expand the company’s contact-level buyer intent functionality and transform the…

News Brief September 15
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News Brief September 15
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Demanding Views September 12
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