Demandbase Unveils Marketplace and Developer Portal
Demandbase has made available its Marketplace and Developer Portal, a hub for integrations and partners built to simplify…
News Brief April 28
Latest In: Go-To-Market Strategy
Why Localized Strategies Are So Much More Than Translations
“Should we translate our ads?” Working at a global B2B marketing agency, this is a common question, particularly…
Demanding Views April 25
AI’s Role in Optimizing the Marketing Funnel
The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of…
Demanding Views April 18
Seismic Increases GTM Productivity With AI Support
Companies are grappling to incorporate artificial intelligence (AI) into their day-to-day processes. B2B marketers specifically are putting an…
Case Studies April 17
Top Commercial Threats Facing Sales Leaders in 2025
As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief…
Feature April 16
Celonis Sees 20% Boost In Sales Outreach Effectiveness With AI
Given the complex nature of customers’ businesses and needs, sales teams must serve as trusted advisors who deeply…
Case Studies April 7
4 Need-to-Know Trends for B2B CMOs in 2025
Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back…
Demanding Views March 28
6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance
Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel…
News Brief March 27
Oktopost Adds Microsoft Power BI Integration to Improve B2B Social Media Measurement
Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data…
News Brief March 24
The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse
For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas,…
Demanding Views March 21
Are B2B Brands Fully Seizing the CTV Moment?
Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption…
Blog March 18
Harnessing AI: Transforming Sales Forecasting for Greater Accuracy and Strategic Action
In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet,…
Demanding Views March 14
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
