Latest In: Go-To-Market Strategy

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Salesforce, Anthropic Expand Partnership with Claudeforce

Salesforce, Anthropic Expand Partnership with Claudeforce

Key takeaways Salesforce and Anthropic are expanding their partnership to connect Claude’s reasoning with Salesforce data, workflows and…

News Brief September 8
AI brand leadership CMO demand generation go to market strategy marketing leadership positioning. product marketing trust
DGR Docebo Kyle Lacey Is the CMO a Dying Breed

Is the CMO a Dying Breed?

Yep. I’m asking the question every CMO has been thinking for the last year. You’ve read the LinkedIn…

Demanding Views September 8
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DGR BlueRock’s David Greenberg B2B Marketing Teams Can Build AI Workflows

BlueRock’s David Greenberg on How B2B Marketing Teams Can Build AI Workflows Without Breaking Things: The DemandGenReport.com Q&A

Key takeaways B2B marketers are rapidly becoming “citizen developers,” building AI workflows that automate research, personalization and handoffs…

Feature September 7
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Campaign Optimization Series
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Strategy & Planning Series