Latest In: Go-To-Market Strategy

AI Discovery AI-Augmented Buyer artificial intelligence B2B buyers B2B marketing strategy buyer experience demand generation go to market strategy news story Pricing Strategy Revenue operations sales acceleration Sales Enablement
DGR Michael Smith AI Augmented Buyer

The 4 Actions CMOs & CROs Must Take to Catch Up to the AI-Augmented Buyer

Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing— expanding competitive…

Demanding Views April 17
AI investment buyer behavior cloud services enterprise IT IT hardware IT spending IT trends SMB technology
Global IT Spending Modern isometric vector illustration depicting cloud computing infrastructure, secure server management, cybersecurity data protection, and network analytics for digital business technology

Global IT Spending to Approach $5 Trillion in 2026: HG Insights

Key Takeaways: Global IT spending is projected to reach $4.96 trillion in 2026, with enterprise investments making up…

News Brief April 15
B2B Advocacy B2B buyers B2B Buying Journey B2B marketing strategy B2B Revenue Growth Buying Committee Influence Customer Advocacy Programs Customer Communities demand generation employee advocacy market intelligence Peer Proof Peer reviews Third-Party Proof
DGR Cynthia Ortiz Televerde The New Demand Engine Why Peer Proof Is Reshaping the B2B Buying Journey

The New Demand Engine: Why Peer Proof Is Reshaping the B2B Buying Journey

In B2B marketing, the most influential part of the buying journey is no longer the top of the…

Demanding Views April 14
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