Latest In: Go-To-Market Strategy

account prioritization B2B GTM buyer intelligence Clay data enrichment enterprise marketing go to market strategy intent data LG Electronics MarketBridge next-best action Revenue operations sales and marketing alignment
Clay, Marketbridge Partner to Modernize B2B GTM Execution

Clay, Marketbridge Partner to Modernize B2B GTM Execution

Key Takeaways Clay and Marketbridge formed a strategic partnership that pairs Clay’s data enrichment and orchestration platform with…

News Brief October 6
ad spend Commerce Media CPG marketing In-Store Marketing ISM measurement and attribution Measurement Standards Retail media Retail Media Networks Shopper Purchase Rate
DGR ISM Paul Brenner Retail Media's Scale Obsession Is Solving the Wrong Problem

Retail Media’s Scale Obsession Is Solving the Wrong Problem

The retail media industry has decided that bigger networks, budgets and AI investments will win the market. It’s…

Demanding Views October 6
B2B messaging B2B narrative coherence buyer risk case for change content strategy customer proof deal velocity go to market strategy kompeld narrative premise pipeline velocity revenue growth Ryan Morel Sales Enablement
DGR kompeld's Ryan Morel on Narrative Coherence and Revenue

kompeld’s Ryan Morel on Narrative Coherence and Revenue: The Demand Gen Report Q&A

Key Takeaways B2B organizations struggle with narrative coherence because they default to product-centric messaging instead of a compelling…

Feature October 5
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Campaign Optimization Series
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Strategy & Planning Series