Latest In: Go-To-Market Strategy

AI trust B2B buyers buyer disconnect Customer Advocacy GEO HG Insights Katie Allison off-site content strategy Peer reviews pricing transparency TrustRadius vendor perception
DGR HG Insights Katie Allison on AI Trust Stalling and What it Means for B2B Marketers

HG Insights’ Katie Allison on AI Trust Stalling and What it Means for B2B Marketers: The DemandGenReport.com Q&A

Key Takeaways AI usage kept climbing in 2026 but trust in AI tools flatlined, which means an AI…

Feature September 17
ABM AI AI Search Optimization B2B marketing brand credibility budget consolidation CMO fractional executives gen z generational leadership
Budget Consolidation, Gen Z Buyers, and the AI Shift Redrawing B2B Marketing

Budget Consolidation, Gen Z Buyers, and the AI Shift Redrawing B2B Marketing

Key Takeaways Budget consolidation is pushing clients toward top-performing providers, so your quality and measurable results now decide…

Feature September 16
agentic AI B2B marketing campaign automation demand generation Demandbase Google Ads integrated marketing LinkedIn Ads marketing operations marketo MarTech meta Mojo salesforce Slack
Demandbase Launches Mojo for the B2B Marketing Agentic Era

Demandbase Launches Mojo for the B2B Marketing  Agentic Era

Key Takeaways Demandbase’s new Mojo agent is designed to automate end-to-end B2B campaign execution across multiple channels and…

News Brief September 15
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series