2X Survey Finds 96% of B2B Companies Are Invisible in AI Discovery
Key Takeaways: 96% of B2B companies are invisible in AI-driven buyer discovery, appearing only in late-stage queries. AI…
News Brief April 20
Latest In: Go-To-Market Strategy
The 4 Actions CMOs & CROs Must Take to Catch Up to the AI-Augmented Buyer
Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing— expanding competitive…
Demanding Views April 17
Global IT Spending to Approach $5 Trillion in 2026: HG Insights
Key Takeaways: Global IT spending is projected to reach $4.96 trillion in 2026, with enterprise investments making up…
News Brief April 15
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
