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Latest In: Go-To-Market Strategy

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Young Beuatiful Women Using Desktop Computer To Check Social Media, Listen To Music and Read Emails. Creative Person Catching Up With Friends Online. 3D Visualization of Online Platforms Concept.

Oktopost Adds Microsoft Power BI Integration to Improve B2B Social Media Measurement

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data…

News Brief March 24
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Marketing measurement and accountability

The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas,…

Demanding Views March 21
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Streaming advertising boosts revenue with programmatic TV ads, OTT advertising and video on demand monetization. Ad podding enhances SEM strategies, optimizing targeted video ad placements

Are B2B Brands Fully Seizing the CTV Moment?

Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption…

Blog March 18
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