Latest In: Go-To-Market Strategy

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Demandbase Launches Mojo for the B2B Marketing Agentic Era

Demandbase Launches Mojo for the B2B Marketing  Agentic Era

Key Takeaways Demandbase’s new Mojo agent is designed to automate end-to-end B2B campaign execution across multiple channels and…

News Brief September 15
AI ownership AI readiness Analytics attribution B2B marketing campaign optimization data integration governance marketing operations MarTech workflow automation
Supermetrics CMO Andrea Linehan Weighs In on Who Should Own AI in B2B Marketing

Supermetrics CMO Andrea Linehan Weighs In on Who Should Own AI in B2B Marketing: The DemandGenReport.com Q&A

Key Takeaways Most B2B organizations are not failing at AI because of tool access, but because ownership, data…

Feature September 14
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DGR nDash Michael Brown AI Makes Demand Generation Look Smarter

When AI Makes Demand Generation Look Smarter Than It Is, and How to Solve for That

AI has become an important part of many organizations’ operations, and your company’s demand generation team isn’t immune.…

Demanding Views September 11
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Campaign Optimization Series
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Strategy & Planning Series