Latest In: Go-To-Market Strategy

Acquisition adtech AI agents clean rooms data collaboration identity resolution interoperability LiveRamp MarTech Publicis
Publicis acquires LiveRamp Publicis signage, logo on the facade, branch of French multinational advertising and public relations company. WARSAW, POLAND AUGUST 18, 2021

Publicis Acquires LiveRamp to Build Smarter AI Agents

Key Takeaways: Publicis is acquiring LiveRamp for $2.2 billion to strengthen its data collaboration, identity, and AI capabilities…

News Brief June 8
2026 ABM benchmark survey ABM account expansion account-based marketing B2B growth strategy B2B marketing demand generation go-to-market new account acquisition
ABM, Activity Based Management. Concept with keyword, people and icons. Flat vector illustration. Isolated on white.

What the 2026 ABM Benchmark Survey Reveals About B2B Growth Strategy

Key Takeaways A combined 84% of respondents use ABM to drive revenue, with 56% prioritizing new account acquisition…

Blog June 8
B2B data BDR teams contact data data enrichment EMEA sales insightsoftware Lusha multithreading outbound sales pipeline generation sales acceleration sales intelligence
insightsoftware’s Lusha Success Multiethnic Chief Financial Officer Holding a Meeting with a Group of Fintech Investors. Diverse Team of Managers, Analysts and Board Members Having a Meeting in Front of Big Digital Screen

From Limited Contact Coverage to Closed Deals: insightsoftware’s Lusha Success

Key Takeaways insightsoftware improved EMEA contact data quality with Lusha, helping BDR teams reach the right buyers faster…

Case Studies June 4
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B2B Marketing Exchange East
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series