Latest In: Go-To-Market Strategy

acquisitions AI Canva collaboration customer data marketing automation marketing lifecycle Ortto personalization Simtheory
Canva's acquisition of Simtheory and Ortto Laptop computer displaying logo of Canva

Canva Acquisitions Expands Marketing AI Capabilities

Key Takeaways: Canva’s acquisition of Simtheory and Ortto enhances its AI capabilities, enabling end-to-end marketing lifecycle management. The…

News Brief April 22
AI in Marketing B2B marketing GTM Strategy Outcomes Rocket revenue optimization sales alignment Saul Marquez State of Account-Based Marketing
DGR Q&A ABM Saul Marquez Outcome Rockets

How to Align Sales, Marketing for Better ROI: The DGR Interview with Outcomes Rocket’s Saul Marquez

Key takeaways: Outcomes Rocket’s Saul Marquez detailed the importance of aligning sales and marketing teams with shared KPIs…

Feature April 22
2X AI Visibility Index AI authority signals AI visibility AI-driven research B2B marketing buyer discovery inverted discovery funnel marketing challenges vendor shortlists
2X AEO Discovery Human person and a modern robot using magnifying glasses to investigate a search bar in a collaborative digital hunt.

2X Survey Finds 96% of B2B Companies Are Invisible in AI Discovery

Key Takeaways: 96% of B2B companies are invisible in AI-driven buyer discovery, appearing only in late-stage queries. AI…

News Brief April 20
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