RollWorks Enhances Account Insights With New Intent Provider Partnerships
ABM platform RollWorks, a division of NextRoll, announced new partnerships with B2B intent data providers Bombora and KickFire,…
Industry News August 27
Latest In: Go-To-Market Strategy
Netskope Streamlines Data Processes With Improved Attribution Models, Internal Collaboration
Netskope, a computer security software provider, sought to build a comprehensive go-to-market (GTM) strategy that allowed its marketing…
Case Studies August 23
#B2BSMX Recap: How Revenue Innovators Factor Into ABM/ABX Programs
It's become an unwritten rule in modern B2B marketing: You can't host an event without spotlighting account-based marketing's…
Industry News August 17
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
