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Latest In: Go-To-Market Strategy

ABM ABM platform accountbased engagement Accountbased marketing Acquisition Demandbase Engagio
Exclusive Q&A: Demandbase Acquires Engagio, Accelerating The Development Of ABM Category

Exclusive Q&A: Demandbase Acquires Engagio, Accelerating The Development Of ABM Category

ABM platform Demandbase has acquired Engagio, a B2B account-based engagement platform, to combine forces within the ABM ecosystem…

Industry News June 16
channel data management channel partners Data management gotomarket strategies market development funds MDF ROI
To Boost Market Development Fund Utilizations, Dig Deeper Into Channel Data

To Boost Market Development Fund Utilizations, Dig Deeper Into Channel Data

The allocation of market development funds (MDF) to channel partners is a common component of most vendors' indirect…

Industry News June 3
content creation personalized content sales and marketing Seismic Seismic Storytelling Platform targeted content
Seismic Announces Enhancements To Storytelling Platform

Seismic Announces Enhancements To Storytelling Platform

Seismic, a marketing and sales enablement platform, launched new capabilities within its Seismic Storytelling Platform to support B2B…

Industry News May 28
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