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Latest In: Go-To-Market Strategy

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Vertical Deep Dive: Demand Generation Strategies For Financial Services Marketers

In an era of “conversational marketing,” many marketers are challenged to demonstrate value by understanding a prospect's needs,…

Industry News February 23
Aprimo CMO Lisa Arthur
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Leading the Revolution: CMOs Must Be the Change Agent

By Lisa Arthur, CMO, Aprimo The marketing industry is undergoing a transformational change in the heart of a…

Demanding Views December 7
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3 Steps to Shorten the Sales Cycle with Persona-Driven Marketing

By Mike Gospe, Co-Founder & Principal, KickStart Alliance We are victims of our own desire to sell to…

Demanding Views June 29
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