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Latest In: Go-To-Market Strategy

B2B Celonis Databook DatabookAI GTM Kate Higgins
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Celonis Sees 20% Boost In Sales Outreach Effectiveness With AI

Given the complex nature of customers’ businesses and needs, sales teams must serve as trusted advisors who deeply…

Case Studies April 7
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4 Need-to-Know Trends for B2B CMOs in 2025

Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back…

Demanding Views March 28
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6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance

Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel…

News Brief March 27
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