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Latest In: Influencer Marketing

case studies content marketing Content Marketing Institute Content Marketing World cross channel customer testimonials events influencers longterm Okta Oracle SAP SAP Ariba TechTarget
Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more…

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Fuze, RingCentral And Other Top B2B Brands Relying On New Signal Data To Identify & Engage Buyers

Fuze, RingCentral And Other Top B2B Brands Relying On New Signal Data To Identify & Engage Buyers

In a climate where buyers are expecting and demanding relevant engagement at every touch point, B2B organizations are…

Industry News July 16
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B2B Orgs Tap Through-Channel Marketing As Next Demand Gen Priority

B2B Orgs Tap Through-Channel Marketing As Next Demand Gen Priority

When ARO, the fluid management division of Ingersoll Rand, implemented a new partner relationship management (PRM) solution to…

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