Latest In: Influencer Marketing

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Champion Good Data To Improve Top- And Bottom-Line Results

Champion Good Data To Improve Top- And Bottom-Line Results

Today's CRM and marketing automation systems provide measurement at every stage of the funnel. That's good news for…

Demanding Views September 21
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3 Account-Based Marketing Myths: Debunked

3 Account-Based Marketing Myths: Debunked

I've recently seen marketers declaring account-based marketing a failure and have been taken aback by the idea. Failed…

Demanding Views August 10
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Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more…

Industry News July 18
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