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Audience Data And Predictive Analytics Bring B2C Advantages To B2B Marketers

Audience Data And Predictive Analytics Bring B2C Advantages To B2B Marketers

B2B marketers are often envious of their B2C counterparts getting all the cool stuff. But when the B2B…

Demanding Views September 2
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Avery Dennison Sees 200% Increase In Business Won With Marketing Automation

Avery Dennison Sees 200% Increase In Business Won With Marketing Automation

Avery Dennison, a global packaging and label provider, implemented Act-On Software to automate the flow of leads as they pass…

Case Studies August 18
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The #B2Bbuzz: Optimizing Content Across The Buying Journey

The #B2Bbuzz: Optimizing Content Across The Buying Journey

Content is a crucial element to helping B2B buyers make purchasing decisions. The most effective content provides education…

Blog August 15
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