Latest In: Influencer Marketing

Google analytics influencer campaigns LinkedIn social media
Influencer Campaigns: So Powerful, Even Putin Is Using Them!

Influencer Campaigns: So Powerful, Even Putin Is Using Them!

Influencer marketing campaigns can have a big impact on audiences — sometimes it's an entire nation at the…

Blog January 18
ABM Accountbased marketing Akoonu BlueBird Strategies customer journey customer journey maps mapping New Business Strategies SiriusDecisions
Customer Journey Mapping Emerging As Top Priority Among B2B Marketers

Customer Journey Mapping Emerging As Top Priority Among B2B Marketers

Expanding on the foundational step of buyer personas, many marketers are now going a step deeper by creating…

Industry News December 14
ABM Accountbased marketing alignment MarTech metrics
Beyond The Hype: Why ABM Is An Irreversible Change For B2B Marketers

Beyond The Hype: Why ABM Is An Irreversible Change For B2B Marketers

I've had more than a few conversations with B2B marketers lately who are starting to question the amount…

Blog December 7
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series