Lewis Unveils Analytics Solution For Paid, Earned And Owned Channel Efforts
Lewis, a marketing, public relations and digital services agency, launched Observa, an analytics solution that the company says…
Industry News July 18
Latest In: Influencer Marketing
B2B Brands Stake Out Strategies For Snapchat And Other Emerging Social Media Channels
With more than 150 million daily active users, it's safe to say Snapchat has outgrown its reputation as…
Industry News July 6
Do Leads Matter Anymore?
As part of the excitement building around account-based marketing (ABM), there has been a growing school of thought…
Blog June 28
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
