ADVERTISEMENT

Latest In: Marketing Analytics

acquisitions Maxymiser Oracle Oracle Marketing Cloud
Oracle Acquires Maxymiser, Predictive And Data-Driven Tools Could Be Next

Oracle Acquires Maxymiser, Predictive And Data-Driven Tools Could Be Next

Oracle acquired Maxymiser, a cloud-based testing platform designed to personalize the customer experience across the Web and mobile.…

Industry News August 20
CRM CRM Evolution 2015 Marketing analytics
Creating Data-Driven Buyer Interactions A Hot Topic At CRM Evolution 2015

Creating Data-Driven Buyer Interactions A Hot Topic At CRM Evolution 2015

B2B buyers expect more personalized messaging, and emerging technologies such as predictive tools and advanced analytics position B2B…

Industry News August 18
6sense DemandGen International Forrester Research Lattice Engines Predictive Analytics Predictive marketing
B2B Marketers Flock To Predictive Analytics As Sector's Promise Fuels Major Growth

B2B Marketers Flock To Predictive Analytics As Sector’s Promise Fuels Major Growth

  B2B marketers are beginning to recognize the power and benefits of predictive marketing analytics and are investing…

Industry News August 12
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series