Oracle Acquires Maxymiser, Predictive And Data-Driven Tools Could Be Next
Oracle acquired Maxymiser, a cloud-based testing platform designed to personalize the customer experience across the Web and mobile.…
Industry News August 20Oracle acquired Maxymiser, a cloud-based testing platform designed to personalize the customer experience across the Web and mobile.…
Industry News August 20B2B buyers expect more personalized messaging, and emerging technologies such as predictive tools and advanced analytics position B2B…
Industry News August 18B2B marketers are beginning to recognize the power and benefits of predictive marketing analytics and are investing…
Industry News August 12