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Latest In: Marketing Analytics

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Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling

Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling

Attribution is not a new model of measurement, but in the age of digital transformation, it has evolved…

Industry News July 22
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Folloze Partners With Microsoft To Launch ABM Suite

Folloze Partners With Microsoft To Launch ABM Suite

Folloze, a personalized B2B marketing platform, has joined the Microsoft ISV Connect program and released an ABM suite for Microsoft…

Industry News July 17
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New Research: Direct Mail Improves Multichannel Campaign Performance By Nearly 20%

New Research: Direct Mail Improves Multichannel Campaign Performance By Nearly 20%

PFL, a marketing automation platform, released its third-annual State of Multichannel Marketing Report, surveying 600 different marketers and…

Industry News July 10
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