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Latest In: Marketing Analytics

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New Research: 73% Of Businesses Placing Higher Emphasis On Quality Data

New Research: 73% Of Businesses Placing Higher Emphasis On Quality Data

Quality data is important for effective activation strategies, and new research from Dun & Bradstreet, provider of commercial…

Industry News April 28
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New Forrester Study Examines ROI Impact of ABM Programs

New Forrester Study Examines ROI Impact of ABM Programs

New research conducted by Forrester Consulting and commissioned by Terminus revealed the account-based marketing platform provides customer benefits…

Industry News April 21
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The High-Tech CMO's Marketing Imperatives For 2020

The High-Tech CMO’s Marketing Imperatives For 2020

Everyone is talking about the importance of customer experience across the marketing landscape, and CMOs in the high-tech…

Demanding Views April 3
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