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Informa TechTarget Launches B2B AI Authority Index

Informa TechTarget Launches B2B AI Authority Index

Key Takeaways Informa TechTarget’s B2B AI Authority Index is designed to help marketers evaluate how well their brands…

News Brief August 17
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DGR ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else

ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else: The DemandGenReport.com Q&A

Key Takeaways Top performers are nearly three times more likely to have a documented AI roadmap (59% vs.…

Feature August 17
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DGR Incubeta Amy Crowther Stop Buying Your Own Traffic Protecting Search ROI in the AI Eran

Stop Buying Your Own Traffic: Protecting Search ROI in the AI Era

Marketers love search because it is rich with intent. But we have a dangerous habit of confusing activity…

Demanding Views August 14
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