Latest In: Marketing Analytics

AdClarity advertising insights advertising metrics BIScience cross-media advertising CTV digital advertising local advertising Marketing analytics media mix revenue growth TV Intelligence Suite U.S. linear TV
BIScience TV Friends watching game on TV flat vector illustration. Sport fans, team supporters wearing fans hat, scarf eating snacks isolated cartoon characters with outline elements on white background

BIScience Expands AdClarity Into Cross-Media Ad Coverage

BIScience has launched its TV Intelligence Suite, bringing U.S. linear TV coverage into AdClarity’s existing digital, social, video,…

News Brief March 18
AI adoption AI in Marketing AI personalization AI strategies B2B campaigns B2B marketing content optimization marketing ROI marketing technology marketing trends 2026
DGR Q&A Jasper Loreal Lynch Adobe

Where AI Will Be Used by B2B Marketers in 2026: DGR Interview with Jasper’s Loreal Lynch

A year ago, marketers we still evaluating whether artificial intelligence (AI) belonged in a B2B marketers workflow. Today,…

Feature March 18
AI-driven automation B2B marketing B2B strategies intelligent automation marketing attribution marketing success marketing transformation MCP Model Context Protocol view-through attribution
DGR DV Channel99's Chris Golec

2026: The Year Marketing Enters the Age of Accountability and Intelligent Automation

Over the past decade, B2B marketers have longed for more: more tools, more content, and more data. This…

Demanding Views March 17
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