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Latest In: Marketing Operations

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How To Create & Enhance Your Growth Engine Through M&A

How To Create & Enhance Your Growth Engine Through M&A

2023 data tells us that 63% of organizations are preparing for a merger or acquisition deal this year…

Demanding Views July 18
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The Other Alignment Problem That's Not Sales & Marketing

The Other Alignment Problem That’s Not Sales & Marketing

If I had a proverbial penny for every time someone talked about misalignment between sales and marketing, I'd…

Demanding Views June 12
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Conversica Integrates Generative AI Conversational Platform With Salesforce Marketing Cloud

Conversica Integrates Generative AI Conversational Platform With Salesforce Marketing Cloud

At Salesforce's 2023 Connections Conference, Conversica revealed an expanded partnership with Salesforce by integrating its generative AI-driven conversational platform…

Industry News June 8
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