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Latest In: Marketing Operations

Dreamforce Einstein Elegran Marc Benioff MasterCard salesforce
The Age Of The Customer Has Finally Arrived

The Age Of The Customer Has Finally Arrived

I attended Dreamforce last week, Salesforce's annual marketer takeover of the city of San Francisco, and I know…

Blog October 12
B2B buyers buyer journey buyercentricity SiriusDecisions
Longer Buying Cycles, Shifting Expectations Cause B2B Marketers To Rethink Strategies

Longer Buying Cycles, Shifting Expectations Cause B2B Marketers To Rethink Strategies

The B2B buyer's journey continues to grow longer and more complex: Almost half of the B2B buyers surveyed…

Industry News October 12
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Act-On To Enhance Customer Engagement With New Microsoft Solutions

Act-On To Enhance Customer Engagement With New Microsoft Solutions

Marketing automation software provider Act-On Software has launched a new product bundle to complement Microsoft Dynamics CRM, Power…

Industry News October 11
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