Gartner: Ad Strategy Gains Focus As Research Shows Dropping Marketing Budgets
As marketing teams begin to develop their strategies for 2020, new research from Gartner has revealed that today's…
Industry News October 9
Latest In: Marketing Operations
Ipsos MMA Launches Multi-Touch Attribution Tool For Marketing Planners
Marketing Management Analytics (Ipsos MMA), a marketing analytics consulting firm, has released a 2.0 version of its Activate…
Industry News October 9
Can AI Create The Perfect Partnership Between Marketing And Sales?
The critical relationship between marketing and sales may not always be the smoothest of relationships.
Demanding Views October 8
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