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Latest In: Personalization

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Pimp My Personalization: New Tactics Go Beyond Traditional, Tired ‘Insert First Name' Strategies

Pimp My Personalization: New Tactics Go Beyond Traditional, Tired ‘Insert First Name’ Strategies

Mastering personalized marketing is a lot like owning a car — your once shiny, new tools will need…

Blog October 31
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Salesforce Launches Voice-Enabled Assistant & Bots Powered By Einstein

Salesforce Launches Voice-Enabled Assistant & Bots Powered By Einstein

Building on its Einstein artificial intelligence offering, which was rolled out across its CRM cloud in 2016, Salesforce…

Industry News September 20
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How To Use Fit + Intent + Recency + Engagement (F.I.R.E.) For Go-To-Market Strategies

How To Use Fit + Intent + Recency + Engagement (F.I.R.E.) For Go-To-Market Strategies

In 2018, sales and marketing professionals have access to data we would have never thought possible just a…

Demanding Views September 7
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