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Latest In: Personalization

ActOn Software Adaptive Journeys behavioral data machine-learning marketing automation targeting and personalization
Act-On Software Unveils Adaptive Journeys For Marketing Automation Platform

Act-On Software Unveils Adaptive Journeys For Marketing Automation Platform

Act-On Software has launched its Adaptive Journeys solution, which is designed to help users recognize behaviors, preferences and…

Industry News March 6
#B2BMX buyer influence influencers Lee Odden
Lee Odden Makes A Case For Influencer Marketing At #B2BMX

Lee Odden Makes A Case For Influencer Marketing At #B2BMX

If you're a B2B marketer and you're not using influencer marketing as part of your overall strategy, you…

Industry News February 15
buyer personas CaliberMind Raviv Turner segmentation targeting & personalization
How To Build Personas That Actually Work

How To Build Personas That Actually Work

I hate being the bearer of bad news, but I must tell you something — just about everything…

Demanding Views February 3
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