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content effectiveness content marketing content performance Lystics
Lystics Launches Content Affinity Engine To Identify High-Performing Content

Lystics Launches Content Affinity Engine To Identify High-Performing Content

Lystics, a personalized-marketing technology provider, has launched a Content Affinity Engine, that it said will help marketers determine…

Industry News February 22
content performance content production Contently Docalytics mergers and acquisitions
Contently Acquires Docalytics To Optimize Customer Content Efforts

Contently Acquires Docalytics To Optimize Customer Content Efforts

Contently, a content marketing technology provider, has acquired marketing and sales analytics start-up Docalytics for an undisclosed amount.…

Industry News February 19
Marketing analytics OpenView Venture Partners targeting and personalization Veracode
C-Suite Panel: Learn About Your Customers' Customers Through Data

C-Suite Panel: Learn About Your Customers’ Customers Through Data

Many B2B marketers are focused on addressing the pain points of their customers, and one way to better…

Industry News February 17
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