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Latest In: Personalization

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B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B marketers are starting to rely more on data-driven persona development as a way to personalize their interactions…

Industry News October 7
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Get Smart Content Integrates With Marketo For Enhanced Website Personalization

Get Smart Content Integrates With Marketo For Enhanced Website Personalization

Get Smart Content, a website personalization platform provider, has integrated with Marketo in a move designed to expand…

Industry News October 5
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Survey: 83% Say ABM Improves Engagement With Target Accounts

Survey: 83% Say ABM Improves Engagement With Target Accounts

The top benefit of account-based marketing (ABM) is increasing engagement with target accounts, according to 83% of respondents…

Industry News October 1
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