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Latest In: Personalization

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Personalizing Emails With Dynamic Content Drives Results

Personalizing Emails With Dynamic Content Drives Results

Dynamic content takes personalization to a new level, allowing marketers to target individual email subscribers with different content…

Demanding Views September 28
ABM Accountbased marketing Acquisition dataasaservice Demanding Views WhoToo
Demandbase Acquires WhoToo To Enhance Targeting And ABM Offerings

Demandbase Acquires WhoToo To Enhance Targeting And ABM Offerings

Demandbase has acquired WhoToo, a data-as-a-service company for marketers and data providers, for an undisclosed fee. Combining Demandbase's…

Industry News September 10
CRM Hubspot inbound predictive lead scoring Updates and Enhancements
HubSpot Announces CRM Enhancements, Predictive Lead Scoring at INBOUND15

HubSpot Announces CRM Enhancements, Predictive Lead Scoring at INBOUND15

HubSpot unveiled several new product features at its INBOUND15 user conference, including updates to the CRM system announced…

Industry News September 10
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