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Latest In: Personalization

BBDO buyer's journeys DonorsChoose Facebook Salesforce Connections Salesforce Marketing Cloud Scott McCorkle
Salesforce Connections 2015: Progressive B2B Marketers Focus On The Individual Buyer's Journey

Salesforce Connections 2015: Progressive B2B Marketers Focus On The Individual Buyer’s Journey

While it is useful to understand the journeys of various segments of buyers, progressive B2B marketers are following…

Industry News June 24
buyer personas Cintell customer intelligence Katie Martell SaaS
Cintell Launches Cloud-Based Persona Platform

Cintell Launches Cloud-Based Persona Platform

Cintell announced the general availability of its cloud-based customer intelligence platform. The SaaS application positions B2B marketers to…

Industry News June 23
buyer experience Experience Optimization Platform Jon Noronha Optimizely personalization
Optimizely Adds Personalization Tool To Tailor Web And Mobile Experiences

Optimizely Adds Personalization Tool To Tailor Web And Mobile Experiences

Optimizely has added personalization capabilities to its Optimizely Experience Optimization Platform designed to help marketers tailor customers’ mobile…

Industry News June 18
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