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DemandScience Launches Digital Audiences for Multi-Channel Account- and Persona-Based Targeting

DemandScience is offering a new audience activation solution that brings together account- and persona-based targeting across digital channels,…

News Brief August 5
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2X Acquires Outbound Funnel to Expand Revenue Operations Capabilities

Subscription-based go-to-market services company 2X has acquired Outbound Funnel, a revenue operations consultancy specializing in AI-powered sales engagement…

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Why Brand Gravity Beats Lead Chasing in Today’s B2B Market: A Q&A with Author Lisa Cole

As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer at 2X, has…

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