In early 2025, the market narrative within the conversational artificial intelligence (AI) space shifted heavily toward agentic AI, and media attention clustered around high-profile founders and hype.
This dynamic had the potential to influence PolyAI’s ability to shape the conversation, defend its category lead, and be easily found by buyers using AI-generated search results.
PANBlast, a dedicated agency serving emerging and high-growth brands spanning the B2B SaaS and AI technology sectors, partnered with PolyAI to amplify attention with outcome-driven narratives; secure tier-1 earned media validation; defend market share of voice (SOV) with consistent volume of coverage; and ensure coverage compounded into discoverability and demand through backlinks and presence in AI-powered answers for priority “voice AI” queries.
PANBlast, PolyAI Partnership
PANBlast and PolyAI executed an outcomes-first, humans-first plan that reframed messaging as “voice agents customers want to talk to,” anchored in booking accuracy, resolution rates, and customer effort to show the best versions PolyAI to the public.
The agency ran a two-track media plan: tier-1 storytelling that put CEO Nikola Mrkšić into macro “AI agent economy” narratives (supported by proprietary data), and a trade momentum motion saturating customer experience, hospitality, and retail outlets with bylines, Q&As, and product updates.
Content Plan
To accomplish this, PANBlast built vertical customer storytelling around restaurant reservation demos and big-box retail use cases, pairing proof with adopter voices. Every asset was engineered for AI-era discoverability, so wins translated into search equity.
This was augmented by a steady bylined content from PolyAI thought leaders as well as LinkedIn content for sustained leadership visibility. This two-track media plan ultimately worked together to create tier-1 credibility, hype names, and point to provable outcomes.
Among the campaign results was a Wall Street Journal feature embedding a live PolyAI reservation call. The WSJ inclusion that housed a hospitality brand call demo drove 34 qualified Q2 sessions, averaging nine events visit—a strong proxy for pipeline quality. Overall, the campaign resulted in 28 pieces of coverage that matched 2024 run-rate while lifting authority and link equity.
Cutting Through the Noise
Notable key metrics achieved included:
- SOV dominance: 42% lead over the nearest competitor amid founder-driven noise;
- Vertical credibility: 10 new hospitality and retail trade placements, creating visibility and credibility with decision-makers in key industries;
- Discoverability: 61% of coverage with backlinks (≥55% target); 50% presence in priority “voice AI” queries with average rank topping the list; and
- Reach & efficiency: 706 million potential reach (10× YoY).
Together, these outcomes demonstrate that PANBlast’s outcomes-first approach not only cut through a hyped up news cycle but converted visibility into measurable business value.
“By pairing marquee validation with vertical proof and building every asset for AI-era discoverability, PolyAI sustained category leadership, increased high-quality reach, and translated coverage into qualified engagement—turning earned media into lasting discoverability, traffic, and pipeline,” said Lydia Beechler, Director at PANBlast.
