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The 2018 State Of Video Marketing

2017 may have been dubbed the "year of video marketing," but video has yet to reach its full potential. In 2018 and beyond, B2B marketers are and will be taking greater steps to deliver authentic and just downright cool video content that engages buyers on a human level.

This special report will dive into new trends in video and share how B2B companies are humanizing their brands by creating unique video experiences for customers, prospects and even general audiences, including:

  • How new social media capabilities, such as Instagram's IGTV, and a rise in LinkedIn videos are also proving to make an impact
  • on video marketing efforts, and how companies such as Mack Trucks and even individual marketers are putting them to good use;
  • How blending videos into webinars can generate greater engagement from viewers; and
  • The four stages of creating trustworthy and authentic videos.

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  • Published in Reports

Customer Experience In The Millennial Age

Mark AboudSince the introduction of SPIN selling in the early ‘80s, the world of B2B customer engagement has seen steady innovation. Telephone cold calling, voicemail and emails became vital tools used to let prospects know you wanted to talk to them. When you did get a positive response, face-to-face meetings for problem discovery and PowerPoint presentations to drive the impact of your solution home became the standard. B2B selling was ruled by the conventional wisdom of seasoned sales executives who had control of the information. Through vast experience and advanced training in strategic and positional selling, they knew exactly how to win. It was a seller’s market and a game of inches.

3 New Ways To Reach Target Audiences Through Social Media

The B2B marketing landscape is looking more and more like its B2C counterpart with each passing month. As B2B marketers invest more in mobile optimization, personalization tools, podcasts and more, they shouldn’t forget about social media.

  • Published in Blog

Do Emojis Work In B2B?

First there was direct-mail marketing, then came video and mobile marketing – and now we’re in the era of emojis. Emoji marketing isn’t just here, it’s here to stay. If you’ve already seen some emojis popping up in your inbox or taking over social channels, prepare to see even more.

  • Published in Blog

10 Things The Movies Taught Me About Using Social Media In Event Marketing

Ryan Dee UPDATEDWhether you’re a movie buff or a casual movie-goer, a common experience we all have is watching movies that inevitably teach us a thing or two about life. It’s a good rule of thumb never to leave a kid Home Alone over the holidays, greed is good if you’re on Wall Street and Goonies never say die. But as marketers, we can also take away some valuable lessons – I know I have! By watching some of my favorite films, I’ve uncovered some social media best practices to support and enhance your experiential marketing efforts. And the nominees are...

5 B2B Social Specialists You Should Be Following

When it comes to marketing—whether it’s B2B or B2C—social media has grown into a prominent channel for engaging prospective customers. That will only continue to increase as more and more millennial and next-generation marketing professionals start to take over seats at the buying table.

  • Published in Blog
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