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The 2018 State Of Video Marketing

2017 may have been dubbed the "year of video marketing," but video has yet to reach its full potential. In 2018 and beyond, B2B marketers are and will be taking greater steps to deliver authentic and just downright cool video content that engages buyers on a human level.

This special report will dive into new trends in video and share how B2B companies are humanizing their brands by creating unique video experiences for customers, prospects and even general audiences, including:

  • How new social media capabilities, such as Instagram's IGTV, and a rise in LinkedIn videos are also proving to make an impact
  • on video marketing efforts, and how companies such as Mack Trucks and even individual marketers are putting them to good use;
  • How blending videos into webinars can generate greater engagement from viewers; and
  • The four stages of creating trustworthy and authentic videos.

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  • Published in Reports

Stand Out From The Noise: New-School Ways To Grab Your Audience’s Attention

Personalization is no longer just a buzzword in marketing. It’s becoming table stakes as more buyers expect relevant messaging that caters to their business needs. Personalization also is one of the biggest ways to gain audience attention and make your business stand out among a sea of incoming sales and marketing messages.

  • Published in Blog

New Research: B2B Marketers Doubling Monthly Video Efforts, Usage Across Channels

Video production continues to grow in the B2B marketing space and among business large and small. In fact, the new 2018 Video in Business Benchmark Report from Vidyard revealed that video usage in sales conversations grew from 25% to 37% over the past year and the number of businesses incorporating videos into their emails and landing pages increased by 10% and 11%, respectively.

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