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SiriusDecisions TechX Preview: Sr. Research Director Gil Canare Shares Event Themes, Challenges For Technology Investment

SiriusDecisions TechX Preview: Sr. Research Director Gil Canare Shares Event Themes, Challenges For Technology Investment

As the martech landscape continues to grow and more solutions grab marketers' attention, technology investment has become a…

Blog November 5
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Pimp My Personalization: New Tactics Go Beyond Traditional, Tired ‘Insert First Name' Strategies

Pimp My Personalization: New Tactics Go Beyond Traditional, Tired ‘Insert First Name’ Strategies

Mastering personalized marketing is a lot like owning a car — your once shiny, new tools will need…

Blog October 31
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Top Marketing Execs Predict Growing Influence For Operations Roles Following Ops-Stars Event

Top Marketing Execs Predict Growing Influence For Operations Roles Following Ops-Stars Event

After starting out three years ago as a small satellite event during Dreamforce, the Ops-Stars Conference has quickly…

Blog October 24
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