As marketers plan for 2026, they are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI) tools.
For the 12th Annual Strategy & Planning Series (SPS) slated for the last week of October, we are not feeding prompts into ChatGPT, but posing them to leading B2B marketing experts—sparking real conversations, fresh perspectives, and actionable insights that you can use to fuel your team’s B2B marketing success.
As AI continues to dominate headlines, this series will cut through the noise to examine its real impact on B2B marketing and operations. Here is the announced lineup for #SPS25:
Strategy Happens in the Margins: The Quiet Return of Curiosity, Chaos, and the Joy of Not Knowing What Comes Next
Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym. This is not the webinar Josh Baez of NetLine is offering
In this session set for Oct. 27, attendees will explore why marketing’s best-laid plans don’t live in frameworks, but in the mushy in-betweens. This webinar isn’t a talk about filling cells in a doc— it’s a call from Baez to reclaim the joy, the chaos, and the spark that make marketing worth doing in the first place.
Building the Future of B2B Marketing with AI, Automation & Alignment
B2B marketing is in the middle of a seismic shift. Teams aren’t struggling because they lack tools, they’re struggling because they can’t connect the dots between data, insights, and impact. The winners of 2026 will be those who start activating the intelligence they already have.
Demandbase’s Alicia Hale will be joined by The Harris Poll’s Rob Jekielek on Oct. 28 to reveal findings from the State of B2B Marketing report. Drawing from the perspectives of over 500 senior B2B decision makers, subjects they will explore will include why disconnected data is the silent killer of B2B momentum (and how to fix it) and where alignment between marketing, sales, and ops creates the biggest lift.
Content in the Age of AI: Tools and Tips for Stellar Performance
AI is rewriting the marketing flight manual, opening up a universe of new possibilities for efficiency and personalization. But with every launch comes turbulence: shrinking click-through rates, growing data privacy concerns, and the rise of AI-generated search results are becoming increasingly common hurdles. To stay in orbit, B2B marketers need a content strategy built for this new frontier.
Join Emerald Studio’s crew of experts—Pamela Ravetier, Design Director; Tonya Cooper, Senior Content Strategist; and Alexis Carroll Cline, Studio Director—on Oct. 29 for a dynamic webinar packed with practical strategies, actionable insights, and real-world examples you can apply to creating compelling human connections with interactive content; maximize ROI from AI tools; and optimize for AI search.
These three SPS 2025 webinars are set to explore real-time adjustments to stay ahead in a rapidly shifting go-to-market environment, smarter demand generation tactics, the latest Martech trends and how to leverage them for growth. Come be part of this highly engaged audience of B2B decision-makers planning their 2026 strategies to help you decode the future of marketing strategy.
Click here to sign up for the webinars today.
