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Contently data data strategy Marketing analytics marketing metrics
Bad Data-Driven Marketing? Fix Your Layer Cake

Bad Data-Driven Marketing? Fix Your Layer Cake

Most marketers feel pressure to focus on data. But without a real strategy, they wind up staring at…

Demanding Views October 19
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Data Lakes Are Not Evil — They Just Need To Be Properly Utilized

Data Lakes Are Not Evil — They Just Need To Be Properly Utilized

Imagine a place where all business data could be stored in its source form, waiting to be analyzed…

Demanding Views October 15
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3 Ways To Push Your B2B Business To The Next Level

3 Ways To Push Your B2B Business To The Next Level

In today's fast-paced and highly competitive market, innovation is essential for B2B companies if they want to stay…

Demanding Views October 8
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