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Customer Experience In The Millennial Age

Customer Experience In The Millennial Age

Since the introduction of SPIN selling in the early ‘80s, the world of B2B customer engagement has seen…

Demanding Views July 20
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The Cold Call's Not Dead, But It's Close

The Cold Call’s Not Dead, But It’s Close

In 2007 it took a little more than three-and-a-half cold calls to reach a prospect. These days it…

Demanding Views July 13
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Dun & Bradstreet SVP: B2B Sales And Marketing Teams Must Prioritize Data Activation

Dun & Bradstreet SVP: B2B Sales And Marketing Teams Must Prioritize Data Activation

Data and analytics are the currency to today's B2B businesses, meaning that leveraging that insight to make accurate…

Demanding Views July 6
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