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Increasing Programmatic Spend Highlights Issues Across The Ad Ecosystem

Increasing Programmatic Spend Highlights Issues Across The Ad Ecosystem

With the rise of data-driven marketing and campaign automation, programmatic advertising has become more prevalent among savvy marketers.…

Demanding Views December 7
Marketing NFL Todd Patton TwentyThree video marketing
What Your Favorite NFL Team Can Teach You About Video Marketing

What Your Favorite NFL Team Can Teach You About Video Marketing

Pressure for marketers to consistently produce video is rising, and fresh ideas can be tough to find. Outside…

Demanding Views November 30
customer centricity customer data customer experience kpis marketing data
Unpacking ‘Customer-Centricity:' What It Means And How To Use It

Unpacking ‘Customer-Centricity:’ What It Means And How To Use It

Marketers need to adapt to the expectations of the evolving customer now more than ever — a recent…

Demanding Views November 26
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