The central tenet of ABM is that you choose your customers. It’s the flip side of inbound marketing where clients find and select you, drawn to your business by insightful, relevant content. While inbound marketing casts a wide net, catching everything that swims by, ABM is like spearfishing — you only aim at the fish you want.
This is a five-minute read; but for the short attention spans among us, I’ll cut to the chase. There are four primary changes we should expect to see from Forrester’s acquisition today of SiriusDecisions:
Act-On Software, a marketing automation platform, needed a video hosting solution that could help enable its marketing and sales teams to create and enhance on-demand video content, as well as provide insight into video engagement and success.
When Act-On Software announced the appointment of Kate Johnson as its new CEO, it also revealed a plan to restructure and consolidate its North American offices back to Portland, Oregon. The company stated that the initiative is designed to better align customer-facing departments of the business with its product development team to fuel product growth. Act-On has since seen notable success, doubling its customer lifetime value as it continues to put the customer first.
Abram Interstate Insurance Services, a B2B marketing company that caters to insurance agents, turned to the marketing automation service Act-On Software to revamp its marketing strategy and better nurture prospects to boost sales.
Act-On Software has unveiled a new package for SugarCRM customers that is designed to streamline their customer engagement tactics and orchestrate campaigns based on deeper insights.
When it comes to marketing automation, marketers have only scratched the surface of its potential, according to a new study from Econsultancy commissioned by Act-On Software. The research shows that only 27% firmly believe that the use of marketing automation has increased marketing’s contribution to pipeline.
A new report from online marketing platform GetResponse and the Content Marketing Institute revealed that 39% of content marketers source their content on an ad hoc basis for automated email marketing campaigns.
Cloudwords software aims to speed time to market for global marketing campaigns and localized content. By integrating directly with leading marketing automation, CRM, CMS, and Web CMS platforms, Cloudwords automates project workflow, eliminates time-consuming tasks and delivers unprecedented visibility into the localization process.
