GetResponse’s Marketing Automation feature is a scalable automation solution, growing with businesses regardless of size and helping marketers achieve their goals. Equipped with a scalable drag-and-drop workflow builder, marketers can use it to build sophisticated campaigns that listen and react to customer behavior.
Key features include:
- The ability to build automated campaigns using a simple "if… then" logic. Create automation workflows based on, and triggered, by user behaviors.
- Tagging and scoring features to build comprehensive audience profiles. Automatically score and tag customers based on reactions to offers and content.
- Visual workflows to view the entire communications path. Set up complex campaigns with an easy visual workflow builder.
The tool was created for marketers at small and medium-sized businesses.
GetResponse offers multiple integrations with e-commerce, social, CMS and CRM platforms. Currently, the company offers 21 CRM integrations, including Salesforce, ZOHO CRM and Zendesk.
Access automation—as well email, landing pages and webinars—online with a monthly subscription from $15/month for smaller businesses that require only one user to have access, with a customer contact list of 1,000 or less.
GetResponse also offers enterprise plans with unlimited functionality and 10 seats. Yearly subscription comes with an 18% discount, while two-year plans come with a 30% off discount. GetResponse offers free, complimentary Email Campaign Management and Webinar Management mobile apps for both iOS and Android.
GetResponse currently provides solutions to more than 350,000 SMB customers, of which thousands currently use the automation feature and capabilities. Clients include Marriott, Intercontinental and UNESCO.
Historically, marketing automation among SMBs has seen low adoption because prices are too high, while products are too difficult to use. The GetResponse platform is specifically built for small and medium-sized business organizations. It is priced for any organization and is easy-to-use.
Additionally, GetResponse offers training and consultations and an educational component via a Marketing Automation Hub and customer support resources—available without any extra onboarding fees.
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