Abram Interstate Insurance Services, a B2B marketing company that caters to insurance agents, turned to the marketing automation service Act-On Software to revamp its marketing strategy and better nurture prospects to boost sales.
Act-On Software has unveiled a new package for SugarCRM customers that is designed to streamline their customer engagement tactics and orchestrate campaigns based on deeper insights.
When it comes to marketing automation, marketers have only scratched the surface of its potential, according to a new study from Econsultancy commissioned by Act-On Software. The research shows that only 27% firmly believe that the use of marketing automation has increased marketing’s contribution to pipeline.
A new report from online marketing platform GetResponse and the Content Marketing Institute revealed that 39% of content marketers source their content on an ad hoc basis for automated email marketing campaigns.
Cloudwords software aims to speed time to market for global marketing campaigns and localized content. By integrating directly with leading marketing automation, CRM, CMS, and Web CMS platforms, Cloudwords automates project workflow, eliminates time-consuming tasks and delivers unprecedented visibility into the localization process.
eTrigue, a cloud-based marketing automation provider, unveiled new enhancements to its DemandCenter product. The company said the enhancements are designed to strengthen usability and enable marketing teams to better develop and execute demand generation programs.
GetResponse’s Marketing Automation feature is a scalable automation solution, growing with businesses regardless of size and helping marketers achieve their goals. Equipped with a scalable drag-and-drop workflow builder, marketers can use it to build sophisticated campaigns that listen and react to customer behavior.
Key features include:
The tool was created for marketers at small and medium-sized businesses.
GetResponse offers multiple integrations with e-commerce, social, CMS and CRM platforms. Currently, the company offers 21 CRM integrations, including Salesforce, ZOHO CRM and Zendesk.
Access automation—as well email, landing pages and webinars—online with a monthly subscription from $15/month for smaller businesses that require only one user to have access, with a customer contact list of 1,000 or less.
GetResponse also offers enterprise plans with unlimited functionality and 10 seats. Yearly subscription comes with an 18% discount, while two-year plans come with a 30% off discount. GetResponse offers free, complimentary Email Campaign Management and Webinar Management mobile apps for both iOS and Android.
GetResponse currently provides solutions to more than 350,000 SMB customers, of which thousands currently use the automation feature and capabilities. Clients include Marriott, Intercontinental and UNESCO.
Historically, marketing automation among SMBs has seen low adoption because prices are too high, while products are too difficult to use. The GetResponse platform is specifically built for small and medium-sized business organizations. It is priced for any organization and is easy-to-use.
Additionally, GetResponse offers training and consultations and an educational component via a Marketing Automation Hub and customer support resources—available without any extra onboarding fees.
SnapApp is designed to help marketers create personalized interactive experiences that engage buyers, accelerates leads through the funnel and promote growth.
SnapApp’s recently enhanced platform adds features for easier navigation, faster content creation and a more intuitive layout to help marketers create more engaging interactive user experiences.
Key features and functionality include:
SnapApp’s platform is used by modern B2B marketers at companies of all sizes looking to improve the user experience.
SnapApp integrates with all major marketing automation platforms and a variety of other technologies, including Oracle, Marketo, Salesforce Pardot and Marketing Cloud, HubSpot, Act-On, Vidyard and more.
Customers can choose from pricing packages that align with their content needs, ranging from targeted interactive program packages for specific use cases to annual licenses. Pricing varies based on number of users and content pieces.
With SnapApp, customers don’t need to be a designers or developers to create a wide variety of engaging interactive content types. The company said the platform empowers marketers to quickly create engaging, dynamic experiences that improves marketing efforts and accelerates leads.
Bonfire Marketing, a digital marketing agency, announced it acquired Response Capture, a B2B demand generation agency and marketing automation consulting company. Terms of the deal were not disclosed.
The company said Response Capture’s offerings complement Bonfire’s, and the acquisition will provide clients with enhanced services in content development, SEO, SEM, design, copywriting and social media.
Marketing organizations still have room for growth in their email targeting and marketing automation initiatives, according to new research from GetResponse and Smart Insights. The study showed that half of the survey respondents are not using any email targeting tactics or tools whatsoever, and less than a third (29%) use basic segmentation for targeting.