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Generating The Spark For Memorable Virtual Experiences

howard sternNow more than ever, marketers are competing for customers’ attention. With many professionals working from home, not only are you up against the internet, but you are angling for time in the midst of your customers’ workloads, emails, children, pets, laundry and whatever else is going on in their lives.

The High-Tech CMO’s Marketing Imperatives For 2020

Everyone is talking about the importance of customer experience across the marketing landscape, and CMOs in the high-tech vertical seem to be feeling the most pressure. In high-tech, customer experience is fundamental, as it relates to the experience that a company’s products deliver to its users. But these days, customer experience must extend well beyond products to encompass every touchpoint along a customer’s path to purchase and beyond — and must do so in real-time.  

That’s A Wrap On #B2BMX! Re-Live The Fun With Favorite Quotes & Tidbits From The Event

The entire Demand Gen Report team and I are still on a high from the epic show that was the B2B Marketing Exchange. (I’m currently writing this blog post from the airport as I wait to board my red-eye back to New Jersey.) It’s crazy to think that it’s all over. All the hard work we put into planning the event for a year and putting together a jam-packed agenda to ensure our 1,200+ attendees had a chance to learn, network and party in Scottsdale, Ariz. for three days really paid off. It was our biggest and best event to date!

  • Published in Blog

4 Practical Tips To Improve Customer Experiences At Every Interaction

Consumer brands have delivered excellent customer experiences for the past several years, with B2B brands trailing far behindToday,there is no excuse for B2B brands to offer similar experiences every single time they interact with a customer or prospect.

According to customer experience expert and industry keynote speaker Dan Gingiss, its vital for all businesses to assess how customers experience their brand at every interaction. Without that assessment, companies are positioned to leave revenue on the table.

  • Published in Blog

2020 Customer Experience Outlook Guide: Reinventing The Martech Stack For The New Year & Beyond

The foundations of marketing and sales automation have positioned B2B businesses to scale for growth, leading to a newer focus on better experience management to personalize messaging and build authentic relationships.

Marketing and sales teams, as well as the solution providers that enable them, have been pivoting extensively to move to the next stage of marketing automation — ultimately going beyond individual leads to having a holistic, 360-degree view of the customer that empowers them to make better business decisions. This shift has also led to a higher focus on tools and tactics such as intent data, conversational marketing, AI and more — to further refine and customize the buying journey.

Read on to learn from industry experts and practitioners on what tools, tactics and strategies will amplify the customer experience in 2020 and beyond. Topics of discussion include:

  • The current state of customer experience in the B2B marketplace and how they see companies evolving their go-to-market efforts over the next couple of years;
  • How customer intelligence will impact sales and marketing teams;
  • The new role marketing automation and CRM solutions will play in a customer-driven world; and
  • The technologies that will have the greatest impact on B2B companies and their ability to offer customer centric experiences.

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  • Published in Reports

Cultural Branding: Why Our Marketing Team Sent A Photographer Around The World

adrian cohn

Cultural branding is a term most often used for consumer brands like Coca-Cola and Harley-Davidson, depicting a lifestyle that's culturally relevant to the brand audience. But is there something B2B software companies can learn from what these consumer brands do to attract consumers? New SaaS offerings pop up every day, and it’s important to say something different.

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