B2B Organizations Shift from AI Expansion to Optimization in E-commerce Search
Artificial intelligence (AI)-powered search is no longer a ‘nice to have,’ but a foundational capability for B2B e-commerce,…
News Brief March 30
Latest In: customer experience
Madison Logic Survey: Detailing The Marriage of AI and Human Touch in Marketing
The priorities of B2B marketers in the coming year will be a combination of prioritizing customer loyalty and…
Feature January 22
CallMiner’s 2025 Report Highlights the Future of Customer Experience Innovation
CallMiner’s annual CX Landscape Report finds that organizations still finding their footing when it comes to artificial intelligence…
News Brief September 16
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Why Localized Strategies Are So Much More Than Translations
“Should we translate our ads?” Working at a global B2B marketing agency, this is a common question, particularly…
Demanding Views April 25
How Industrious Boosted Lead Generation with Smarter Ad Strategies
Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating…
Case Studies February 20
Oracle Unveils New Agentic and Gen AI Capabilities for Sales Teams
Oracle has unveiled new AI agents and generative AI capabilities to empower sales teams to accelerate sales processes…
Industry News January 29
Embracing The Service Recovery Paradox: 3 B2B Marketing Lessons From The Crowdstrike Failure
There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that…
Industry News July 24
Corporate Visions Releases New Customer Feedback Tool, TruVoice
Corporate Visions, a provider of science-backed revenue growth services, released an automated customer feedback platform, TruVoice. The new…
Industry News February 8
Integrate Unveils AI-Driven Insight Engine, ‘Performance Center’
Integrate, a B2B marketing demand management platform, released its Performance Center, an AI-driven insight engine created to identify…
Industry News January 30
Reaching Audiences Amidst The Digital Clutter: A Nonprofit’s Direct Mail Journey
We're living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which…
Demanding Views January 5
How Avalara Drives Lifetime Value For Customers With AI-Enabled Insights From Gong
Avalara, a tax compliance platform, seeks to help public and private businesses simplify their end-to-end tax compliance procedures.…
Case Studies January 2
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
