Samaaro, a B2B event marketing SaaS platform provider, raised a seed funding round led by SucSEED Indovation Fund with participation from additional investors. The company will use the funds to build a leadership team to put Samaaro on the map as a leading brand in the event tech space.
Launched in June 2020, Samaaro is designed to enable B2B marketers and event professionals to maximize business growth and ROI from events. The platform aims to empower B2B brands to deliver exceptional brand experiences and help them generate more business opportunities at events. The company has been used by more than 1,000 global brands and hosted one million attendees from 150 countries, growing revenue 300% YoY.
“Five million businesses participate as sponsors and exhibitors annually in events globally," said Purnank Prakash, Founder and CEO of Samaaro, in a statement. “However, generating qualified leads and accurately measuring ROI remains one of the primary challenges for these event marketers. Samaaro stands out from the competition and unlike traditional virtual or hybrid solutions, we maximize lead generation and thus optimize the sales funnel for these businesses.”