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HubSpot Unveils Investment Fund To Support B2B SaaS Vendors

Marketing and sales growth platform HubSpot launched the CRM Platform Fund, a $100 million investment pool that will support the development of early- and growth-stage technology providers within its partner ecosystem.

With assistance from this new fund, startup vendors can receive the necessary capital to improve their platforms’ SaaS capabilities, build new integrations and partnerships and enhance their interfaces to create engaging experiences for their users.

The CRM Platform Fund is an expansion of its $30 million investment firm HubSpot Ventures in 2018, a subsect of HubSpot that is committed to helping technology companies scale their businesses for digital growth. Since then, the firm has made an active effort to increase investments in B2B SaaS companies, such as Clari and Goldcast, to help them develop their software for the digital market.

"Since launching HubSpot Ventures in 2018, we've had the honor of supporting a wide range of companies that are building the next generation of powerful software for businesses," said Andrew Lindsay, SVP of Corporate & Business Development at HubSpot, in a statement. "Our position as a leading CRM platform for scaling companies gives us a unique perspective into the types of tools growing businesses need, which is where we've focused our investments. The ventures in our portfolio share our commitment to putting the customer first, and we're thrilled to launch a second fund to invest in even more innovative, customer-centric companies."

This announcement follows the release of HubSpot’s CMS Hub, a website editing platform that provides tools to enhance visitor experiences. In conjunction with the CRM Platform Fund, these moves highlight HubSpot’s commitment to helping B2B businesses improve their buyer experiences in the digital age.