Latest In: Predictive Analytics

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TRAK Data Releases New On-Demand Marketing Data Platform

TRAK Data Releases New On-Demand Marketing Data Platform

TRAK Data, a marketing data and predictive analytics company, launched TRAK, an on-demand marketing data platform that provides…

Industry News May 10
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MRP Prelytix To Host Virtual Event For Enterprise-Class ABM

MRP Prelytix To Host Virtual Event For Enterprise-Class ABM

MRP Prelytix, an enterprise-class predictive account-based sales and marketing platform provider, will host "Enterprise ABM: From Complexity to…

Industry News November 4
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Q&A With MRP's Scott Matthews: How Predictive Data Is Impacting ABM & SaaS Technology

Q&A With MRP’s Scott Matthews: How Predictive Data Is Impacting ABM & SaaS Technology

With B2B buyers demanding personalized buyer experiences that mimic their consumer experiences, marketers have adopted new data-driven strategies…

Blog August 10
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Demandbase Expands Predictive Analytics Capabilities For ABX Cloud

Demandbase Expands Predictive Analytics Capabilities For ABX Cloud

Demandbase, an end-to-end ABM software provider, enhanced the predictive analytics capabilities of its Demandbase One ABX Cloud through…

Industry News June 23
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Downstream Intent Data Is The Missing Piece Of Your Buyer Intent Puzzle

Downstream Intent Data Is The Missing Piece Of Your Buyer Intent Puzzle

Buyer intent data is a hot topic that has recently earned a bad rap. B2B marketers love the…

Demanding Views May 21
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Demand Science Acquires Internal Results & Leadiro

Demand Science Acquires Internal Results & Leadiro

Demand Science, a global buyer intelligence platform, acquired demand generation company Internal Results and sales enablement, intelligence and…

Industry News April 21
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How AI And Machine Learning Can Make Forecasting Intelligent

How AI And Machine Learning Can Make Forecasting Intelligent

Traditionally, CRM solutions have been unreliable for sales forecasting. Companies have dealt with inaccuracies and blamed their bad…

Demanding Views January 2
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ABM's Potential Is Endless. But We're Already Endangering It

ABM’s Potential Is Endless. But We’re Already Endangering It

We've all seen the buzzwords in recent years. Big Data. Artificial Intelligence. Smart everything, from toilets to thermostats.…

Demanding Views July 12
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3 Ways To Maximize AI At Your Company

3 Ways To Maximize AI At Your Company

The spectrum of marketing performance across companies has never been wider. Some marketing teams are crushing it, while…

Demanding Views July 9
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Intent Signals: Which Ones Are Truly Actionable?

Intent Signals: Which Ones Are Truly Actionable?

Remember “predictive analytics” — now more commonly referred to in B2B marketing and sales circles as “intent?” Well,…

Demanding Views May 21
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Sizmek To Acquire Rocket Fuel

Sizmek To Acquire Rocket Fuel

Sizmek, a people-based optimization and data activation platform, has entered an agreement to acquire predictive marketing platform Rocket…

Industry News July 18
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IDG Unveils Predictive Intelligence Engine For ABM Suite

IDG Unveils Predictive Intelligence Engine For ABM Suite

IDG announced it has launched Pipeline Activator, a predictive intelligence engine, which the company said will be available…

Industry News March 9
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