COVID-19 Update

INFUSEmedia Launches Demand Gen Reopening Kit To Help Businesses Impacted By Covid-19

INFUSEmedia, a demand generation engine, is now offering a second phase of its Demand Generation Business Reopening Kit to provide U.S. and European SMBs with comprehensive services and resources to help them reopen successfully following the Covid-19 pandemic.

This kit is comprised of five critical resources for reopening, including:

  • Customed banner advertising with calls-to-action;
  • An email marketing pack designed to restart outreach efforts;
  • Lead nurturing guides;
  • Custom analysis of a business’ current content strategy; and
  • 100 leads tailored to a business’ needs, including ABM, intent and multi-channel approaches.

The initiative follows a first phase of support that occurred in March and April 2020. This effort allowed INFUSEmedia to provide 12,000 leads to 120 businesses in North America, EMEA and APAC until it ended on April 30, 2020.

The Business Reopening Kit will be available until September 30, 2020. Organizations impacted by the COVID-19 pandemic that are in the process of reopening are eligible to sign up here for immediate consideration. 

Sugar Connect Aims To Arm Sales With Insights For Custom Email Communications

Sugar Connect empowers sales and service agents with critical context during real-time email communications with customers. Connect keeps customer account information up to date and available within a user’s email tool and synchronizes Office 365 and G Suite data with Sugar’s CRM products.


Sugar Connect provides complete visibility and access to your accounts, contacts, leads and opportunities from within your email app. Users can view, create, update, delete and attach emails to Sugar records directly from a sidebar when reading or composing an email.

The tool is designed to allow users to archive inbound and outbound emails, attaching them to Sugar data records while automatically syncing calendar events and contacts. Connect’s meeting scheduling assistant makes finding meeting times with contacts fast and painless.

Connect also supports multiple integration models to ensure interoperability with a variety of email products and services, as well as offline synchronization between Sugar products and productivity apps.


Sugar Connect is targeted at senior sales and service managers at mid-market B2B companies with 100-2500 employees. Industries include manufacturing, financial services, media, business services, professional services, technology and software.


Sugar Connect integrates with SugarCRM products including Sugar Sell, Sugar Serve, Sugar Enterprise and Sugar Professional.


Sugar Connect is priced at $15 per user, per month.


Connect is designed to provide access to all Sugar records, including custom objects, directly from within the email application, allowing sales and service representatives to gain critical context about customers 



Intercom Inbox Aims To Improve Customer Communication Management

Intercom’s Inbox is designed to enable sales and support teams to host all of the information and tools they need in one place. The solution aims to provide context alongside customer conversations and trigger actions in external tools with one click. It is also quipped to sync data across tech stacks for faster and more personalized conversations with customers and leads.


The reimagined Inbox is positioned to remove workflow friction, while simultaneously delivering a personal and efficient experience. Teams can bring their most common workflows into the Inbox, display relevant data from external tools and keep everything in sync. They can also optimize the Inbox to display only the customer information and actions they need most and reorder conversation details by priority.

Additionally, Intercom features 21 apps, including Stripe and Salesforce.


Primary targeted users include sales reps, customer success/support leads, sales development managers and sales operations at small and medium-sized B2B companies.


Intercom integrates with popular CRMs, such as Salesforce, HubSpot and Pipedrive. These apps automatically sync leads and conversations between tools and surface CRM data inside the Intercom Inbox. This allows sales and support teams to keep their CRM up to date and have complete context alongside every live chat conversation. Marketing teams can also use these apps to send targeted outbound campaigns and send new leads that are captured in Intercom to their CRM.


Intercom’s Inbox is available on the Essential (starting at $38/month), Pro (starting at $78/month) and Premium (custom pricing) plans. The Essential plan includes access to 170+ apps, which are free to use and only require an account with the integrated tool. Pro and Premium plans unlock access to premium apps, including Salesforce, Zendesk and Marketo.


Intercom’s customizable Inbox is built for both sales and support. Inbox is also the second Intercom solution with app capabilities, positioning it as the dominant platform for all customer data, conversations and workflows for businesses. 


55 2nd St.
San Francisco, CA 94105

Drift Launches 3 New Bots To Boost Email Marketing Efforts

Drift, a conversational marketing platform, unveiled three new email bots designed to serve as virtual assistants that connect to a company’s MAP and help improve the customer experience and accelerate deals.

The bots aim to leverage machine learning to categorize and automate email responses, as well as update and manage MAP contacts. The new offerings include:

  • Lead Offer Bot: positioned to start a conversation with leads and increase engagement;
  • Lead Follow-Up Bot: designed to follow up with leads via automated emails and sales introductions after they have downloaded content; and
  • Lead Re-Engage Bot: aims to re-engage closed or lost opportunities.

“Despite reports saying otherwise, email isn’t going anywhere. And email marketing is a company’s highest-leverage demand generation channel,” said David Cancel, Founder and CEO of Drift, in a statement. “But today’s buyers expect a more personalized experience in email and beyond — and companies aren’t delivering. With the launch of these email bots, marketers can leverage AI and machine learning to encourage conversations and ultimately make buying easier.” 

Subscribe to this RSS feed