Hosting live events are growing in importance for B2B professionals, but according to a new report from Certain and Heinz Marketing, attributing event spend to revenue generation is a difficult task. The report showed that, of the one in four companies that spend 25% to 50% of their marketing budget on hosting events, fewer than 20% can make that direct tie to revenue.
Whether you’re a movie buff or a casual movie-goer, a common experience we all have is watching movies that inevitably teach us a thing or two about life. It’s a good rule of thumb never to leave a kid Home Alone over the holidays, greed is good if you’re on Wall Street and Goonies never say die. But as marketers, we can also take away some valuable lessons – I know I have! By watching some of my favorite films, I’ve uncovered some social media best practices to support and enhance your experiential marketing efforts. And the nominees are...
Events management platform Bizzabo has raised $15 million in equity funding led by Pilot Growth Equity, with additional participation from Maor and others. The round will help support the company’s goals to expand its cloud-based event platform and support its growing customer base.
Verizon Telematics, a connected-vehicles, fleet management products and services provider, worked with Zuant, a digital lead capture mobile platform for capturing, integrating and reporting relevant data from events, to help the company generate better leads during its Verizon Networkfleet event program.
Trade shows are having a dramatic revival, which is great news for marketing and sales. Why this resurgence? One word: Efficiency. Consider how selling has changed over the past two decades. Before today’s high-speed digital age, sales was typically a drawn out process. An inquiry call came in, perhaps as a response to a print ad in a trade publication. A brochure was mailed with a neatly typed cover letter. Next, a sales rep would make a follow-up call to set an appointment, which may have been the first of many face-to-face meetings to finally get the order.
B2B marketing trade shows and events have evolved drastically over the years, which can be attributed to the growth in technology and the ongoing need to measure the overall impact of marketing efforts on the bottom line. This infographic from Certain spotlights how marketers and event professionals can scale the size, attendance and number of locations for their B2B events with marketing and event automation.