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Aberdeen Acquires The Big Willow

Source: Aberdeen Source: Aberdeen

Aberdeen, an intent-based marketing and sales solutions provider, has acquired The Big Willow, an intent data provider, for an undisclosed amount. Together, the companies aim to offer enhanced intent data that includes specific company locations and target contact titles.

As part of the acquisition, The Big Willow CEO Charlie Tarzian will take on the role of President and Chief Innovation Officer at Aberdeen. The Big Willow COO Keith Blackwell will transition to COO of Aberdeen.

"We are elated to be joining forces with Aberdeen to solve the full funnel problem for clients," said Tarzian in a statement. "We are now a one-stop shop to help companies convert intent data into opportunities and qualified contacts to drive ROI."