DiscoverOrg, a marketing and sales intelligence provider, has increased its database’s technology-to-company matches by 400% over the past year, according to the company. The updated data aims to help marketers further improve segmentation, prospecting and ABM programs.
In addition to growing the number of technology-to-company pairings, DiscoverOrg said it boosted the number of technologies profiled by 66%. The company said it also has removed low-confidence technology data from outside sources and plans to grow its technographic coverage by an additional 50% before 2019.
“Knowing what technologies are used by your target buyers is absolutely critical to the prospecting process,” said Henry Schuck, CEO of DiscoverOrg, in a statement. “We've automated data collection from numerous sources, and we have combined that with AI to deliver the most accurate and comprehensive technographic data available on companies today.”