Real-time personalization platform provider Evergage has unveiled a new Data Hub. The tool is designed to help marketers gain a holistic view of their customers by gathering customer data from disparate sources, ultimately allowing for more targeted marketing campaigns, according to the company.
The new solution comes with 25 out-of-the-box integrations, as well as a flexible API designed to help users pull customer information from any channel. The company also noted that it launched two-way integration capabilities with Oracle Eloqua, Salesforce Marketing Cloud and Marketo, which will enable marketers to incorporate and email activity data to boost individual marketing and ABM campaigns.
“It’s common for marketers today to have customer data in more than a dozen different locations, but with our new solution, the data is easily synchronized,” said Karl Wirth, Co-Founder and CEO of Evergage, in a statement. “Now, marketers can capture deep behavioral data and sync with external attribute data for a single view of each customer or account, which improves the value and drives greater benefit for both marketers and their customers.”
