FullCircle Insights, a marketing performance measurement provider, has launched a Digital Source Tracker program designed to help marketers glean insights on the effect of their digital campaign performance on revenue.
Marketers who use FullCircle’s Response Management tool can use the Digital Source Tracker to connect clicks from digital ads — as well as website traffic, social channels and other outreach — to leads, pipeline and revenue within their CRM. This aims to help marketers determine how their efforts are impacting sales.
The program provides dashboards that measure digital marketing costs, digital campaign performance, prospect engagement and revenue, allowing marketers to make smarter decisions.
Additional features include:
- An integration with Google Analytics to measure digital marketing performance;
- The ability to track touchpoint data to optimize the buyer’s journey; and
- Full datasets for use in business intelligence systems.