KickFire, an IP address intelligence company, announced a new integration with DiscoverOrg, a sales and marketing intelligence provider. The integration is positioned to enhance KickFire’s LIVE Leads Contacts Marketplace by providing users with access to DiscoverOrg’s database.
LIVE Leads aims to enable B2B companies to identify anonymous web visitors via intent data. The new partnership is designed to combine KickFire’s firmographic data with DiscoverOrg’s contact database to help improve targeting and engagement efforts.
“DiscoverOrg expands our clients' sales and marketing efforts by connecting them with key decision makers from their rich contact database,” said Stephen Oachs, CEO of KickFire, in a statement. “This new integration allows B2B sales and marketing teams to identify target accounts and net-new sales opportunities visiting their company’s website. They can then directly engage those accounts by connecting DiscoverOrg’s accurate contact data to their preferred CRM or marketing automation solutions and personalizing outreach strategies based on the account’s real-time intent and interest.”