StackAdapt, a tactical advertising company, has announced its partnership with intent data aggregator Bombora to further develop its Audience Solutions programs and enhance its digital marketing solutions.
The partnership intends to expand targeting options for StackAdapt’s Audience Solutions in the B2B space, increasing the accuracy of the platform’s data and helping enhance users’ targeted campaigns. StackAdapt’s ABM Audiences will provide the platform with target account and CRM lists, while Bombora’s Company Surge program measures B2B businesses’ research data. This will allow marketing teams to advertise directly to specific businesses at the individual employee level and help them with measurements, according to the companies.
“We are seeing a significant increase in B2B marketers leveraging our platform to enhance their overall digital marketing strategies,” said Michael Shang, Director of Programmatic Partnerships & BI at StackAdapt, in a press release. “With the addition of Bombora’s Audience Solutions, B2B marketers are able to access unique capabilities that will improve their ROI and bottom line.”