B2BMX 2026, powered by Advertising Week, is the premier event tailored for marketing and sales practitioners ready to reimagine their approach to revenue generation.
Held at the Omni La Costa Resort & Spa in Carlsbad, CA, from March 9-11, the three-day conference and Marketplace experience is packed with unparalleled value, offering actionable sessions and visionary keynotes that deliver strategies you can implement immediately.
But what truly sets B2BMX apart is the community. This event brings together a highly curated collective of influential professionals, including CMOs, VPs, and Directors from leading global B2B organizations. The conference offers:
- 4 Keynotes Featuring Industry Trailblazers: Start each day with high-level inspiration from visionaries redefining the industry.
- 50+ Breakout Sessions: Dive deep into critical topics with practical frameworks and real-world case studies.
- Hands-On Workshops: engage in small-group skill-building sessions to master specific tactics in areas like RevOps and AI integration.
- Full Marketplace Access: Explore the exhibition floor to discover the innovative tools and strategic partners that can accelerate your revenue engine.
Additionally, the networking receptions are designed to be fun and collaborative, allowing you to mix and mingle with hundreds of top-tier peers. These aren’t just business card exchanges; they are opportunities to find mentors, partners, and future collaborators who face the same challenges you do. Let us highlight wat attended can expect when they attend the conference this year.
Keynote Speakers
We have announced three keynote speakers for 2026: Benedict Evans, Ashley Faus and Elfried Samba.
Evans, one of the most trusted and influential independent analysts in technology and with more than two decades spent analyzing the forces that truly move markets, he is known for cutting through noise to reveal what matters. Before this must-see session, we interview Evans on moving move beyond the hype to unpack how AI is fundamentally reshaping technology, media, and the way B2B teams go to market, giving you the macro perspective needed to make smarter decisions in 2026 and beyond.
Faus is a marketer, writer, and speaker whose keynote will be focused on how trust is the one thing you can’t outsource or automate As marketers think about how to adapt the journey, workflows, and metrics in the age of AI, Faus stressed they need to remember that it’s still about connecting with the humans behind the screen. In her session, attendees will explore frameworks, tactics, and real-world examples to help build trust to win the hearts, minds, and wallets of our audience.
In our exclusive Q&A, Faus previews the insights she will share on the B2BMX stage including how to leverage AI as a helpful tool rather than a crutch, and discover why the future of B2B marketing belongs to those who prioritize community, authenticity, and human connection above all else.
Samba, the Co-Founder and CEO of Butterfly Effect, session is titled Building a Sexy Brand in an Unsexy Industry, where he makes the case for human-to-human brand building as the most powerful growth lever in modern B2B. As paid media becomes more expensive and less reliable, the brands pulling ahead are those that turn attention into trust, trust into community, and community into revenue.
Attendees will leave with a clear, practical framework for community insurance— the signals, behaviors, and habits that help brands defend against volatility, build belief at scale, and grow even when performance marketing stops performing. This isn’t about vibes or vanity metrics. It’s about building trust like a system and capitalizing on it.
New Tracks Designed for Modern Challenges
The core of B2BMX has always been its content, and for 2026, we have reimagined our track format to align perfectly with the modern marketer’s mandate. We have classified our sessions into seven distinct tracks to help you navigate the experience and find the exact solutions you need.
- Artificial Intelligence (AI). AI is no longer a buzzword; it is a business imperative. This track goes beyond the basics to explore how leading B2B brands are using AI to improve productivity, personalize experiences at scale, and uncover insights that drive smarter decisions. You will see firsthand how AI is reshaping the way marketers work.
- GTM Strategy & Advanced ABM. Rethink your go-to-market strategy. Learn how the best teams are breaking down silos between sales, marketing, and customer success to create connected programs that build pipeline and deliver measurable growth.
- Content, Creative & Storytelling. In a crowded digital world, how do you stand out? Discover how to build a content strategy that balances creativity with performance, ensuring your brand’s voice connects with audiences across every channel.
- Customer Experience & Personalization. This track focuses on the “how”—how to deliver seamless, relevant experiences from the first touch to long-term loyalty. Learn how data and automation come together to create personalized journeys that actually resonate with buyers.
- Measurement & Data. Prove your impact. Gain ideas for building better data foundations, improving attribution models, and using insights to not just report on the business, but to grow it.
- MarTech & Integration. MarTech continues to evolve at breakneck speed. These sessions explore the latest technologies redefining automation, integration, and performance, helping you optimize your stack for maximum efficiency.
- Leadership & Culture. Hear from marketing leaders who are rethinking how teams work, grow, and innovate. Learn how culture drives success and how to build organizations ready for what’s next.
The B2BMX 2026 Sessions Agenda
The B2BMX 2026 agenda is meticulously crafted to address the most critical challenges and opportunities in modern marketing.
This year’s program dives deep into cutting-edge topics, offering a forward-looking perspective on how to drive growth and prove impact. Prepare to explore the future of B2B through sessions focused on the practical application of artificial intelligence, advanced account-based marketing (ABM) strategies that break down silos, and content innovation designed to captivate audiences in a crowded digital landscape.
The agenda is built to provide you with the frameworks and real-world examples needed to future-proof your revenue engine and stay ahead of the curve.
New for B2BMX 2026, The Ultimate AI Hackathon
Work Faster. Think Bigger. Crush the Competition. The prompt is simple this year at B2BMX 2026: Adapt or get left behind. While the rest of the world is just talking about AI, we’re actually doing it with our first AI Hackathon.
Welcome to the B2B Prompt Playoff, a half-day, high-octane, hands-on “hack-marathon” designed for the brightest “brave souls” in the enterprise ecosystem set for March 9. Architected by renowned AI trainer and resident disruptor Brent Wees, this session is specifically built for B2B marketers who are ready to stop watching the hype and start scaling their content engines.
Wees positions the AI Hackathon not as a lecture but as a high-speed sprint into productivity. You’ll be embedded into an elite squad of teammates to solve real-world B2B scenarios. Under the guidance of expert Table Captains, your team will battle it out to plot, produce, and present a comprehensive marketing and sales strategy.
“The AI Hackathon is not a talk about AI,” said Wees. “It is an interactive, hands-on session focused on real business problems. Participants leave with clearer thinking, stronger prompts, and practical workflows they can apply immediately inside their organizations.”
This experience is a professional evolution. You’ll return to your office as a more dangerous, efficient marketer with an Evolved AI Toolkit that moves you from “curious” to “power-user” by mastering tools that move the needle; The “Subject Matter Expert” Badge that transforms you to being the company’s go-to AI authority, ready to lead internal transformations; Cross-Functional Tactical Insight as you learn to unify marketing and sales goals through a single, AI-powered lens; and A Global Network that forges “battle-tested” bonds with peers from across the innovation collective.
Discover What’s in Store at This Year’s B2BMX Marketplace
The B2B Marketing Exchange (B2BMX) is the event for marketing and sales practitioners looking to reimagine their approaches to revenue generation. For more than a decade, B2BMX has been the go-to destination for professionals seeking to navigate the complexities of modern marketing, providing them with actionable strategies to drive growth.
One of the main features is The Marketplace, an interactive exhibition area where attendees can explore innovative solutions, connect with top solution providers, and exchange ideas with fellow marketing leaders. It serves as a hub for networking, discovering new tools, and engaging with peers over lunch or during dedicated networking sessions on the show floor.
Here are the company’s that you can meet at B2BMX 2026’s Marketplace are Activate Marketing Services, Calibermind, Clozd, Demand AI , DemandView, Demandbase , Demandfactor, Digitalzone, Docket, Informa TechTarget, Influ2, INFUSE, Intentsify, Integrate, Knak, Lead2Pipeline, Leandata, Lilt, Madison Logic, Netline, Nextroll (Adroll), ON24, Omnibound, Only B2B, pharosIQ, Pipeline360, Propensity, ProspectBase, Prospect Precise, RampedUp, Swag.com, TechnologyAdvice, Ten Speed, TOXPAND, Userled, Vendelux, Vereigen Media, Wistia, and WordPress VIP.
